Audience Building in North Carolina

Barbara Norton, writing in The Independent (Raleigh/Durham/Chapel Hill, NC), introduces the marketing and programming strategies of the Opera Company of North Carolina:

Its general director, Frank Grebowski, and artistic director, Robert Galbraith, are committed to bringing opera to the people by bringing people into opera. The OCNC's upcoming production of Wolfgang Amadeus Mozart's Don Giovanni gives us a glimpse of how the company plans to infuse new humanity and vitality into an art form that has been at risk of becoming the kind of empty shell that blights our cultural landscape.

(I don't know how long the link will be live. I'll see what I can do about keeping the text around if the link goes dead.)

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