Slate magazine has an article by Seth Stevenson on a TV commercial that features Paul McCartney (Did you guys know he was in a band before Wings?). I have no opinion one way or the other about pop stars selling their images and/or music to commercial interests for use in advertising campaigns. But this sentence from the article seems to me to directly address those of us in the concert music world who are concerned about the future of our art:
[C]an we really consider it selling out when what you crave above all else is to put your new art in front of your audience?
What should we be doing in this regard? What would be too much?